In the rapidly evolving IT industry, choosing the right business management software is crucial for success. Our experienced team of UK IT industry experts provides unbiased and factual reviews of the most advanced software solutions available. In this post we discuss the top 5 email marketing platforms for small businesses in 2023.

It is important for any burgeoning affiliate marketeer to have a method for gathering leads. This is commonly known as creating a 'funnel' Once you have someone interested in your product, capturing an email address and creating lists of leads is paramount in the success of your business. Here we are looking at 5 products that can help manage that task by providing landing pages and curating lists of contacts.

The top 5 email affiliate marketing tools for small businesses in 2023 are:

1. Mailchimp

2. Constant Contact

3. GetResponse

4. MailerLite

5. Sendinblue now Brevo
   
   These platforms are all relatively easy to use and offer a variety of features that are specifically designed for small businesses, and have features such as affordable pricing plans, drag-and-drop email builders, and pre-made templates. They also offer a variety of integrations with other popular business tools, such as e-commerce platforms and CRM systems so they can grow with you.

   Here's a brief overview of each platform, we'll cover each one in more detail later in the article but if you want to jump ahead and see which one will earn you the most in commission from and affiliate agreement click here

   • Mailchimp is one of the most popular email marketing platforms, and for good reason. It offers a wide range of features, including email automation, landing pages, and social media integration. It also has a free plan for businesses with up to 2,000 subscribers.
     

   • Constant Contact is another popular email marketing platform that is known for its excellent customer support. It offers a variety of features, including email automation, landing pages, and social media integration. It is a good option for small businesses and entrepreneurs.
     

   • GetResponse is a popular email marketing platform that offers a variety of features, including email automation, landing pages, and webinars. It is a good option for small businesses that are looking for a more powerful platform.
     

   • MailerLite is an affordable email marketing platform that is known for its ease of use. It offers a variety of features, including email automation, landing pages, and split testing. It is a good option for small businesses on a budget.
     

   • Sendinblue now Brevo is an all-in-one marketing platform that offers email marketing, SMS marketing, CRM, and landing pages. It is a good option for small businesses that are looking for a one-stop shop for their marketing needs.
     

   When choosing an email marketing platform for your small business, it is important to consider your specific needs and budget. Some factors to consider include:

   • The size and number of your email lists

   • The features you need, such as email automation, landing pages, and CRM

   • Your budget

   • The ease of use of the platform
     

   We recommend trying out a few different platforms before you choose one. Most platforms offer a free trial or plan, so you can test them out before you commit to a paid plan.

Comparing the Top Affiliate Marketing Tools, a deeper look

Introduction

Affiliate marketing is a powerful strategy for businesses and individuals looking to monetize their online presence. However, finding the right affiliate marketing tool to manage campaigns, automate emails, and track performance can be a daunting task. In this review, we'll dive into five leading affiliate marketing products: Mailchimp, Constant Contact, GetResponse, MailerLite, and Sendinblue, to help you make an informed choice.

1. Mailchimp

Mailchimp is a household name when it comes to email marketing, and it has recently expanded its offerings to include affiliate marketing features. With Mailchimp, you can easily create and manage email campaigns, segment your audience, and track performance. Its user-friendly interface and robust reporting make it a top choice for beginners and small businesses. However, pricing can be a concern as it can become expensive as your email list grows.

2. Constant Contact

Constant Contact is another established player in the email marketing world. It offers a range of affiliate marketing tools, including email automation, customizable templates, and detailed analytics. What sets Constant Contact apart is its strong focus on customer support and education, making it an excellent choice for those new to affiliate marketing. However, it may not be as feature-rich as some other options.

3. GetResponse

GetResponse is a comprehensive marketing automation platform that includes email marketing, webinars, landing pages, and more. Its affiliate marketing features are robust, with advanced automation capabilities, A/B testing, and powerful reporting. GetResponse is an ideal choice for businesses looking to scale their affiliate marketing efforts and need a versatile tool to do so. Pricing might be a concern for small businesses, but the value it provides justifies the cost.

4. MailerLite

MailerLite is a budget-friendly option that offers email marketing and automation tools suitable for affiliate marketing campaigns. It boasts an intuitive drag-and-drop editor, A/B testing, and subscriber segmentation. MailerLite is best suited for small businesses and bloggers who are just getting started with affiliate marketing and want an affordable solution. While it may lack some advanced features, it makes up for it in simplicity and cost-effectiveness.

5. Brevo formally known as Sendinblue

Sendinblue is a marketing automation platform known for its affordability and versatility. It offers email marketing, SMS marketing, marketing automation, and transactional email features. Sendinblue's affiliate marketing capabilities include email automation, segmenting, and detailed reporting. It's a great choice for businesses looking for an all-in-one marketing solution that won't break the bank. However, it may not offer the same level of customization as some other tools.

Conclusion

Selecting the right affiliate marketing tool depends on your specific needs, budget, and level of expertise. Each of the five products reviewed - Mailchimp, Constant Contact, GetResponse, MailerLite, and Sendinblue, has its strengths and weaknesses.

- If you value user-friendliness and are willing to invest in a more expensive solution, Mailchimp and Constant Contact are solid choices.

- For businesses aiming for advanced automation and scalability, GetResponse is a top contender.

- If you're on a tight budget and looking for simplicity, MailerLite and Sendinblue offer cost-effective solutions.

Ultimately, the best affiliate marketing tool for you will depend on your unique requirements and goals. Consider your budget, the size of your email list, and the level of automation and customization you need when making your decision.

The Real Deal

What you really need to know!

We have made quality our habit. It’s not something that we just strive for – we live by this principle every day. Affiliate marketing is not easy, it's constantly evolving and needs real effort to succeed.

While most of the things about the creative process will be forgotten, the excellence honesty and usefulness of our reviews and services will be remembered. 

As part of the five products reviewed, we looked at it from your point of view, the affiliate marketer. We all want to make money and why not make money from the platform we use on a day to day basis. As part of the review we attempted to enroll in the the affiliate marketing programs of each.

The results shocked us.

MailChimp

Mailchimp may have been around the longest and have a huge customer base but in our opinion misses a trick when dealing with people wanting to start affiliate marketing. It has no affiliate option to speak of. Any referrals you generate from the platform will only be used to credit your account. No cash equivalent is available. So to us it was a clear miss.

Constant Contact

The affiliate program here is managed by impact.com. We followed the instructions and submitted an application. Withing 24 hours we received a message back
"Unfortunately, Constant Contact declined your request to partner on Constant Contact for the following reason: No specific reason given." We chased up the reason but so far have not received any response. Again as someone new to affiliate marketing this is less than helpful. Interestingly Impact.com offered a list of alternate companies to partner with, so something to be investigated later down the line.

GetResonse

GetResponse if you read the review is a feature rich and evolving product. It has a simple signup procedure and clear pricing whilst remaining inexpensive. Similarly the affilate marketing enrollment process is a breeze. It took 5 minutes to get signed up and have access to the affiliate links. They even offer two tiers affiliate depending on if you want one larger payout or a recurring revenue. To us this was a simple yet great way to get into affiliate marketing.

MailerLite

Mailerlite also offers a simple model to sign-up to the affiliate marketing program. You quickly receive approval and also offers good banners and marketing material to help you drive potential customers to sign-up. As the review says, it's a great wallet friendly option for those starting out in affiliate marketing.

Brevo - formally SendInBlue

At the time of writing there is some confusion around the affiliate application process. This section will be updated when this is clarified but at the moment a great all round product is tarnished for use in affiliate marketing by the referral sign up issues.

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